Preaching Engagement to the Culture-First Choir

For a high school teacher, the most frustrating night of each semester is the one set aside for parent-teacher conferences. Although parent’s night for 1st and 2nd grade students always draws a full house, the parent-teacher conferences at the neighboring high school are sparsely attended, generally attracting only those parents of the highest achieving students. Those…

Millennial is No Longer Just a Demographic, it’s a Mindset

Growing up, I saw a lot of ads on TV and in magazines for products that were compared to Brand X. Of course, there was no such thing as Brand X, so advertisers had the freedom to disparage it as if it were the competitor’s product, and then point out how theirs was clearly superior. Mature adults…