Hiring Skilled Labor Improves When Everyone Knows Your Sweet Spot

Hank McGuinty is the owner of an HVAC service and installation business in Beeville, Texas (pop. 13,500). His uncanny ability to attract and hire technicians is the envy of all the other owners in this large national chain, and it’s helping him crush his competition. With the ever-diminishing number of skilled workers in every trade – especially in smaller rural communities…