I went camping with my wife in the Colorado Rockies over the weekend. The campground was clean and pristine, particularly the public outhouses. Anyone who’s frequented campgrounds that have no running water knows how disgusting the restrooms generally are. The sign that hangs above the toilets in the two gender-neutral stalls reveals the answer to…
Ritz Carlton. Zappos. Starbucks. Nordstroms. Southwest Airlines. These iconic brands are legendary largely for the outstanding customer service they provide. That level of customer service is based upon a simple — but profound — leadership principle. And while the phrasing varies from one great organization to the next, the tenets of the principle don’t: Hire…
For a high school teacher, the most frustrating night of each semester is the one set aside for parent-teacher conferences. Although parent’s night for 1st and 2nd grade students always draws a full house, the parent-teacher conferences at the neighboring high school are sparsely attended, generally attracting only those parents of the highest achieving students. Those…
Growing up, I saw a lot of ads on TV and in magazines for products that were compared to Brand X. Of course, there was no such thing as Brand X, so advertisers had the freedom to disparage it as if it were the competitor’s product, and then point out how theirs was clearly superior. Mature adults…
As the keynote speaker for more than a hundred franchise conventions and meetings over the past decade, I believe I’ve uncovered the #1 reason for the huge chasm between those franchisees who are getting wealthy and those who are barely hanging on. While the economy, geography, and increased competition are big factors in a franchisee’s success, they are out of their control. But even…
Hank McGuinty is the owner of an HVAC service and installation business in Beeville, Texas (pop. 13,500). His uncanny ability to attract and hire technicians is the envy of all the other owners in this large national chain, and it’s helping him crush his competition. With the ever-diminishing number of skilled workers in every trade – especially in smaller rural communities…
Not long ago I worked with a mid-sized manufacturing plant in St. Louis that had a remarkable record of attracting and keeping in-demand workers. Although the company offered competitive wages, their formula for employee retention did not include offering above-market compensation, perks, and benefits. When I asked Darrel, the plant manager, his secret for hanging on to his skilled machinists…
My new high-end coffee brewer drives me absolutely insane. It brews the absolute perfect cup of java – hot nectar of the gods – about every third day. The other two result in either an average tasting cup of convenience store coffee or an evil black muck that you wouldn’t throw down your kitchen drain for…
In this follow-up to my previous “Don’t Judge Me” blog, we explained why millennials (and for that matter, people of any age) really do want to be judged… as long as they are being judged favorably. (No one is offended when they’re told how good they look, right?) This post will take this topic deeper…
Messages about individuality have hit today’s youth nonstop from all directions. They’re constantly reminded that they are perfect just the way they are, that they have to be their own brand, and to never surrender their personal identity. No wonder your young workers arrive in the workplace thinking, “This is how I choose to look…